diff --git a/src/db.py b/src/db.py
index 9f37345..7190699 100644
--- a/src/db.py
+++ b/src/db.py
@@ -91,6 +91,27 @@ def init_db(db_path: str) -> sqlite3.Connection:
         """
     )
 
+    # Playbook storage for pre-market strategy persistence
+    conn.execute(
+        """
+        CREATE TABLE IF NOT EXISTS playbooks (
+            id INTEGER PRIMARY KEY AUTOINCREMENT,
+            date TEXT NOT NULL,
+            market TEXT NOT NULL,
+            status TEXT NOT NULL DEFAULT 'pending',
+            playbook_json TEXT NOT NULL,
+            generated_at TEXT NOT NULL,
+            token_count INTEGER DEFAULT 0,
+            scenario_count INTEGER DEFAULT 0,
+            match_count INTEGER DEFAULT 0,
+            UNIQUE(date, market)
+        )
+        """
+    )
+
+    conn.execute("CREATE INDEX IF NOT EXISTS idx_playbooks_date ON playbooks(date)")
+    conn.execute("CREATE INDEX IF NOT EXISTS idx_playbooks_market ON playbooks(market)")
+
     # Create indices for efficient context queries
     conn.execute("CREATE INDEX IF NOT EXISTS idx_contexts_layer ON contexts(layer)")
     conn.execute("CREATE INDEX IF NOT EXISTS idx_contexts_timeframe ON contexts(timeframe)")
diff --git a/src/strategy/playbook_store.py b/src/strategy/playbook_store.py
new file mode 100644
index 0000000..4b47356
--- /dev/null
+++ b/src/strategy/playbook_store.py
@@ -0,0 +1,184 @@
+"""Playbook persistence layer — CRUD for DayPlaybook in SQLite.
+
+Stores and retrieves market-specific daily playbooks with JSON serialization.
+Designed for the pre-market strategy system (one playbook per market per day).
+"""
+
+from __future__ import annotations
+
+import json
+import logging
+import sqlite3
+from datetime import date
+
+from src.strategy.models import DayPlaybook, PlaybookStatus
+
+logger = logging.getLogger(__name__)
+
+
+class PlaybookStore:
+    """CRUD operations for DayPlaybook persistence."""
+
+    def __init__(self, conn: sqlite3.Connection) -> None:
+        self._conn = conn
+
+    def save(self, playbook: DayPlaybook) -> int:
+        """Save or replace a playbook for a given date+market.
+
+        Uses INSERT OR REPLACE to enforce UNIQUE(date, market).
+
+        Returns:
+            The row id of the inserted/replaced record.
+        """
+        playbook_json = playbook.model_dump_json()
+        cursor = self._conn.execute(
+            """
+            INSERT OR REPLACE INTO playbooks
+                (date, market, status, playbook_json, generated_at,
+                 token_count, scenario_count, match_count)
+            VALUES (?, ?, ?, ?, ?, ?, ?, ?)
+            """,
+            (
+                playbook.date.isoformat(),
+                playbook.market,
+                PlaybookStatus.READY.value,
+                playbook_json,
+                playbook.generated_at,
+                playbook.token_count,
+                playbook.scenario_count,
+                0,
+            ),
+        )
+        self._conn.commit()
+        row_id = cursor.lastrowid or 0
+        logger.info(
+            "Saved playbook for %s/%s (%d stocks, %d scenarios)",
+            playbook.date, playbook.market,
+            playbook.stock_count, playbook.scenario_count,
+        )
+        return row_id
+
+    def load(self, target_date: date, market: str) -> DayPlaybook | None:
+        """Load a playbook for a specific date and market.
+
+        Returns:
+            DayPlaybook if found, None otherwise.
+        """
+        row = self._conn.execute(
+            "SELECT playbook_json FROM playbooks WHERE date = ? AND market = ?",
+            (target_date.isoformat(), market),
+        ).fetchone()
+        if row is None:
+            return None
+        return DayPlaybook.model_validate_json(row[0])
+
+    def get_status(self, target_date: date, market: str) -> PlaybookStatus | None:
+        """Get the status of a playbook without deserializing the full JSON."""
+        row = self._conn.execute(
+            "SELECT status FROM playbooks WHERE date = ? AND market = ?",
+            (target_date.isoformat(), market),
+        ).fetchone()
+        if row is None:
+            return None
+        return PlaybookStatus(row[0])
+
+    def update_status(self, target_date: date, market: str, status: PlaybookStatus) -> bool:
+        """Update the status of a playbook.
+
+        Returns:
+            True if a row was updated, False if not found.
+        """
+        cursor = self._conn.execute(
+            "UPDATE playbooks SET status = ? WHERE date = ? AND market = ?",
+            (status.value, target_date.isoformat(), market),
+        )
+        self._conn.commit()
+        return cursor.rowcount > 0
+
+    def increment_match_count(self, target_date: date, market: str) -> bool:
+        """Increment the match_count for tracking scenario hits during the day.
+
+        Returns:
+            True if a row was updated, False if not found.
+        """
+        cursor = self._conn.execute(
+            "UPDATE playbooks SET match_count = match_count + 1 WHERE date = ? AND market = ?",
+            (target_date.isoformat(), market),
+        )
+        self._conn.commit()
+        return cursor.rowcount > 0
+
+    def get_stats(self, target_date: date, market: str) -> dict | None:
+        """Get playbook stats without full deserialization.
+
+        Returns:
+            Dict with status, token_count, scenario_count, match_count, or None.
+        """
+        row = self._conn.execute(
+            """
+            SELECT status, token_count, scenario_count, match_count, generated_at
+            FROM playbooks WHERE date = ? AND market = ?
+            """,
+            (target_date.isoformat(), market),
+        ).fetchone()
+        if row is None:
+            return None
+        return {
+            "status": row[0],
+            "token_count": row[1],
+            "scenario_count": row[2],
+            "match_count": row[3],
+            "generated_at": row[4],
+        }
+
+    def list_recent(self, market: str | None = None, limit: int = 7) -> list[dict]:
+        """List recent playbooks with summary info.
+
+        Args:
+            market: Filter by market code. None for all markets.
+            limit: Max number of results.
+
+        Returns:
+            List of dicts with date, market, status, scenario_count, match_count.
+        """
+        if market is not None:
+            rows = self._conn.execute(
+                """
+                SELECT date, market, status, scenario_count, match_count
+                FROM playbooks WHERE market = ?
+                ORDER BY date DESC LIMIT ?
+                """,
+                (market, limit),
+            ).fetchall()
+        else:
+            rows = self._conn.execute(
+                """
+                SELECT date, market, status, scenario_count, match_count
+                FROM playbooks
+                ORDER BY date DESC LIMIT ?
+                """,
+                (limit,),
+            ).fetchall()
+        return [
+            {
+                "date": row[0],
+                "market": row[1],
+                "status": row[2],
+                "scenario_count": row[3],
+                "match_count": row[4],
+            }
+            for row in rows
+        ]
+
+    def delete(self, target_date: date, market: str) -> bool:
+        """Delete a playbook.
+
+        Returns:
+            True if a row was deleted, False if not found.
+        """
+        cursor = self._conn.execute(
+            "DELETE FROM playbooks WHERE date = ? AND market = ?",
+            (target_date.isoformat(), market),
+        )
+        self._conn.commit()
+        return cursor.rowcount > 0
diff --git a/tests/test_playbook_store.py b/tests/test_playbook_store.py
new file mode 100644
index 0000000..379a5be
--- /dev/null
+++ b/tests/test_playbook_store.py
@@ -0,0 +1,289 @@
+"""Tests for playbook persistence (PlaybookStore + DB schema)."""
+
+from __future__ import annotations
+
+from datetime import date
+
+import pytest
+
+from src.db import init_db
+from src.strategy.models import (
+    DayPlaybook,
+    GlobalRule,
+    MarketOutlook,
+    PlaybookStatus,
+    ScenarioAction,
+    StockCondition,
+    StockPlaybook,
+    StockScenario,
+)
+from src.strategy.playbook_store import PlaybookStore
+
+
+@pytest.fixture
+def conn():
+    """Create an in-memory DB with schema."""
+    connection = init_db(":memory:")
+    yield connection
+    connection.close()
+
+
+@pytest.fixture
+def store(conn) -> PlaybookStore:
+    return PlaybookStore(conn)
+
+
+def _make_playbook(
+    target_date: date = date(2026, 2, 8),
+    market: str = "KR",
+    outlook: MarketOutlook = MarketOutlook.NEUTRAL,
+    stock_codes: list[str] | None = None,
+) -> DayPlaybook:
+    """Create a test playbook with sensible defaults."""
+    if stock_codes is None:
+        stock_codes = ["005930"]
+    return DayPlaybook(
+        date=target_date,
+        market=market,
+        market_outlook=outlook,
+        token_count=150,
+        stock_playbooks=[
+            StockPlaybook(
+                stock_code=code,
+                scenarios=[
+                    StockScenario(
+                        condition=StockCondition(rsi_below=30.0),
+                        action=ScenarioAction.BUY,
+                        confidence=85,
+                        rationale=f"Oversold bounce for {code}",
+                    ),
+                ],
+            )
+            for code in stock_codes
+        ],
+        global_rules=[
+            GlobalRule(
+                condition="portfolio_pnl_pct < -2.0",
+                action=ScenarioAction.REDUCE_ALL,
+                rationale="Near circuit breaker",
+            ),
+        ],
+    )
+
+
+# ---------------------------------------------------------------------------
+# Schema
+# ---------------------------------------------------------------------------
+
+
+class TestSchema:
+    def test_playbooks_table_exists(self, conn) -> None:
+        row = conn.execute(
+            "SELECT name FROM sqlite_master WHERE type='table' AND name='playbooks'"
+        ).fetchone()
+        assert row is not None
+
+    def test_unique_constraint(self, store: PlaybookStore) -> None:
+        pb = _make_playbook()
+        store.save(pb)
+        # Saving again for same date+market should replace, not error
+        pb2 = _make_playbook(stock_codes=["005930", "000660"])
+        store.save(pb2)
+        loaded = store.load(date(2026, 2, 8), "KR")
+        assert loaded is not None
+        assert loaded.stock_count == 2
+
+
+# ---------------------------------------------------------------------------
+# Save / Load
+# ---------------------------------------------------------------------------
+
+
+class TestSaveLoad:
+    def test_save_and_load(self, store: PlaybookStore) -> None:
+        pb = _make_playbook()
+        row_id = store.save(pb)
+        assert row_id > 0
+
+        loaded = store.load(date(2026, 2, 8), "KR")
+        assert loaded is not None
+        assert loaded.date == date(2026, 2, 8)
+        assert loaded.market == "KR"
+        assert loaded.stock_count == 1
+        assert loaded.scenario_count == 1
+
+    def test_load_not_found(self, store: PlaybookStore) -> None:
+        result = store.load(date(2026, 1, 1), "KR")
+        assert result is None
+
+    def test_save_preserves_all_fields(self, store: PlaybookStore) -> None:
+        pb = _make_playbook(
+            outlook=MarketOutlook.BULLISH,
+            stock_codes=["005930", "AAPL"],
+        )
+        store.save(pb)
+        loaded = store.load(date(2026, 2, 8), "KR")
+        assert loaded is not None
+        assert loaded.market_outlook == MarketOutlook.BULLISH
+        assert loaded.stock_count == 2
+        assert loaded.global_rules[0].action == ScenarioAction.REDUCE_ALL
+        assert loaded.token_count == 150
+
+    def test_save_different_markets(self, store: PlaybookStore) -> None:
+        kr = _make_playbook(market="KR")
+        us = _make_playbook(market="US", stock_codes=["AAPL"])
+        store.save(kr)
+        store.save(us)
+
+        kr_loaded = store.load(date(2026, 2, 8), "KR")
+        us_loaded = store.load(date(2026, 2, 8), "US")
+        assert kr_loaded is not None
+        assert us_loaded is not None
+        assert kr_loaded.market == "KR"
+        assert us_loaded.market == "US"
+        assert kr_loaded.stock_playbooks[0].stock_code == "005930"
+        assert us_loaded.stock_playbooks[0].stock_code == "AAPL"
+
+    def test_save_different_dates(self, store: PlaybookStore) -> None:
+        d1 = _make_playbook(target_date=date(2026, 2, 7))
+        d2 = _make_playbook(target_date=date(2026, 2, 8))
+        store.save(d1)
+        store.save(d2)
+
+        assert store.load(date(2026, 2, 7), "KR") is not None
+        assert store.load(date(2026, 2, 8), "KR") is not None
+
+    def test_replace_updates_data(self, store: PlaybookStore) -> None:
+        pb1 = _make_playbook(outlook=MarketOutlook.BEARISH)
+        store.save(pb1)
+
+        pb2 = _make_playbook(outlook=MarketOutlook.BULLISH)
+        store.save(pb2)
+
+        loaded = store.load(date(2026, 2, 8), "KR")
+        assert loaded is not None
+        assert loaded.market_outlook == MarketOutlook.BULLISH
+
+
+# ---------------------------------------------------------------------------
+# Status
+# ---------------------------------------------------------------------------
+
+
+class TestStatus:
+    def test_get_status(self, store: PlaybookStore) -> None:
+        store.save(_make_playbook())
+        status = store.get_status(date(2026, 2, 8), "KR")
+        assert status == PlaybookStatus.READY
+
+    def test_get_status_not_found(self, store: PlaybookStore) -> None:
+        assert store.get_status(date(2026, 1, 1), "KR") is None
+
+    def test_update_status(self, store: PlaybookStore) -> None:
+        store.save(_make_playbook())
+        updated = store.update_status(date(2026, 2, 8), "KR", PlaybookStatus.EXPIRED)
+        assert updated is True
+
+        status = store.get_status(date(2026, 2, 8), "KR")
+        assert status == PlaybookStatus.EXPIRED
+
+    def test_update_status_not_found(self, store: PlaybookStore) -> None:
+        updated = store.update_status(date(2026, 1, 1), "KR", PlaybookStatus.FAILED)
+        assert updated is False
+
+
+# ---------------------------------------------------------------------------
+# Match count
+# ---------------------------------------------------------------------------
+
+
+class TestMatchCount:
+    def test_increment_match_count(self, store: PlaybookStore) -> None:
+        store.save(_make_playbook())
+        store.increment_match_count(date(2026, 2, 8), "KR")
+        store.increment_match_count(date(2026, 2, 8), "KR")
+
+        stats = store.get_stats(date(2026, 2, 8), "KR")
+        assert stats is not None
+        assert stats["match_count"] == 2
+
+    def test_increment_not_found(self, store: PlaybookStore) -> None:
+        result = store.increment_match_count(date(2026, 1, 1), "KR")
+        assert result is False
+
+
+# ---------------------------------------------------------------------------
+# Stats
+# ---------------------------------------------------------------------------
+
+
+class TestStats:
+    def test_get_stats(self, store: PlaybookStore) -> None:
+        store.save(_make_playbook())
+        stats = store.get_stats(date(2026, 2, 8), "KR")
+        assert stats is not None
+        assert stats["status"] == "ready"
+        assert stats["token_count"] == 150
+        assert stats["scenario_count"] == 1
+        assert stats["match_count"] == 0
+        assert stats["generated_at"] != ""
+
+    def test_get_stats_not_found(self, store: PlaybookStore) -> None:
+        assert store.get_stats(date(2026, 1, 1), "KR") is None
+
+
+# ---------------------------------------------------------------------------
+# List recent
+# ---------------------------------------------------------------------------
+
+
+class TestListRecent:
+    def test_list_recent(self, store: PlaybookStore) -> None:
+        for day in range(5, 10):
+            store.save(_make_playbook(target_date=date(2026, 2, day)))
+        results = store.list_recent(market="KR", limit=3)
+        assert len(results) == 3
+        # Most recent first
+        assert results[0]["date"] == "2026-02-09"
+        assert results[2]["date"] == "2026-02-07"
+
+    def test_list_recent_all_markets(self, store: PlaybookStore) -> None:
+        store.save(_make_playbook(market="KR"))
+        store.save(_make_playbook(market="US", stock_codes=["AAPL"]))
+        results = store.list_recent(market=None, limit=10)
+        assert len(results) == 2
+
+    def test_list_recent_empty(self, store: PlaybookStore) -> None:
+        results = store.list_recent(market="KR")
+        assert results == []
+
+    def test_list_recent_filter_by_market(self, store: PlaybookStore) -> None:
+        store.save(_make_playbook(market="KR"))
+        store.save(_make_playbook(market="US", stock_codes=["AAPL"]))
+        kr_only = store.list_recent(market="KR")
+        assert len(kr_only) == 1
+        assert kr_only[0]["market"] == "KR"
+
+
+# ---------------------------------------------------------------------------
+# Delete
+# ---------------------------------------------------------------------------
+
+
+class TestDelete:
+    def test_delete(self, store: PlaybookStore) -> None:
+        store.save(_make_playbook())
+        deleted = store.delete(date(2026, 2, 8), "KR")
+        assert deleted is True
+        assert store.load(date(2026, 2, 8), "KR") is None
+
+    def test_delete_not_found(self, store: PlaybookStore) -> None:
+        deleted = store.delete(date(2026, 1, 1), "KR")
+        assert deleted is False
+
+    def test_delete_one_market_keeps_other(self, store: PlaybookStore) -> None:
+        store.save(_make_playbook(market="KR"))
+        store.save(_make_playbook(market="US", stock_codes=["AAPL"]))
+        store.delete(date(2026, 2, 8), "KR")
+        assert store.load(date(2026, 2, 8), "KR") is None
+        assert store.load(date(2026, 2, 8), "US") is not None